Marketing with Heart: Am I Trying to Impress?

2–3 minutes

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…Don’t live to make a good impression on others…

Philippians 2:3 (NLT)

This morning, as I read through Philippians, chapter 2, verse 3 stood out to me. The phrase “don’t live to make a good impression on others” stopped me for a few minutes. I started thinking about social media and how I try to let people know about the work I’m doing. Am I just trying to be impressive?

It’s not telling us to avoid making a good impression altogether — that would make us seem cold or careless — but rather not to live for it. What would that look like for me today?

Influence or Impressions?

In today’s social media culture, it often feels like there are only two roles to choose from:

  • Influencer — carefully crafting a brand impressive enough to attract followers.
  • Follower — sitting in the audience, watching someone else’s curated life.

And the pressure is real: visibility is equated with value, and the currency of worth is often likes, shares, and followers.

My Own Tension

Text graphic featuring the phrase 'the currency of worth is often likes, shares, and followers.' on a cream background.

As I step more fully into writing — not just blogging but also creating devotionals and other resources — I’ve been wrestling with a question:

How much should I promote what I do?

Is it wrong to intentionally market something I believe could help people? Should I simply let it grow on its own? Am I trying to impress?

I asked myself whether social media and marketing tools have to be a stage to promote myself … or if they can be a door through which I invite others to enter into what I do, because I hope it will serve them well?


A Stage vs. A Door

A stage is about performance — being impressive enough to hold attention.
A door is about hospitality — opening a space where people feel welcome, seen, and invited into something good.

I think I can honestly say my desire is not to create so that I can be seen (although I do feel some pull to do it for that reason), but to be seen because I am faithfully creating. My aim is not to impress but to invite — to make it easier for those who might need what I offer to find it.

My aim is not to impress but to invite.

Paul’s words remind me that the value of my work is not in how many people notice it, but in whether I offer it with sincerity, humility, and love. Marketing isn’t the point — it’s just the welcome mat.


Stop to Think

When you share your work, ideas, or even your life with others, are you standing on a stage or opening a door?

Breath Prayer

Breath in – Lord, let my work be an open door for Your grace,

Breath outnot a stage for my pride.


Subscribe and receive a FREE copy of the first devotional in my series, 5 Days of Reflections, called “Finding Meaning in the Fog”.

If you prefer, it is also available on multiple ebook platforms such as Amazon Kindle (affiliate link): English or Français


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